#1 93% of online purchases on Facebook were made through a cell phone von excelrtuhin 28.05.2020 22:19

The use of cell phones is becoming increasingly important in the country, and while the end of the year is one of the main shopping seasons in Mexico, brands focus mostly on their digital strategies due to the relevance that cell phones take in the process of purchase . The social media giant is not far behind, and has shared a report on online shopping on Facebook during the months of November and December in the country.
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Online purchases grow on Facebook and Instagram via cell phone
The cell phone has become a center for the discovery of offers, product availability or simply inspiration for all Mexicans, in fact 93% of online purchases on Facebook and Instagram in the country were made through a cell phone , according to a study by Mark Zuckerberg's company.
This is not an exclusive trend in Mexico, since globally the cell phone has become the favorite device to connect to the internet. In the case of Mexico, 89% of Internet users use it to carry out all their online activities according to data from the Asociación de Internet.mx .
Within the months of November and December there are different moments that highlight online shopping in the country, from the Good End to the Christmas holidays, moments that Internet users use to make purchases using their mobile devices.
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In fact, the Buen Fin has become a key weekend for the Mexican market, which distinguishes it from the rest of the continent, contrary to what happens in different Latin American countries with Black Friday.
In fact, online purchases on Facebook and Instagram took off on Saturday, November 17 , the second day of the Good End 2018, since a greater number of transactions were obtained, according to the study.
El Buen Fin consolidates online shopping in Mexico
This reaffirms that the cell phone not only serves to share information or keep in touch, but also to compare prices and take advantage of the best offers. Online purchases on Facebook and Instagram achieved during the year-end of 2018 in Mexico an increase of 10% compared to the results the previous year.
“The cell phone has become a tool that facilitates and enriches the purchasing process for the end user, since they can not only compare prices, but can also check the availability of the product, consult comments from previous buyers and choose the best offers. Without a doubt, it is a great opportunity for brands and establishments to grow their digital presence, ” said Xóchitl Balzola , director of Facebook in Mexico.
During 2018, 21% of Mexicans made a purchase from online advertising, according to the Asociación de Internet.mx. This exponential growth shows that online commerce is a great opportunity for establishments and brands to build business strategies around them that help them gain visibility among users , achieve greater loyalty to build a community, and ultimately achieve better conversions.

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